September 2018 Was Our Best National Adoption Weekend Ever!

Carrie Trembinski

PetSmart®, PetSmart Charities of Canada and nearly 200 adoption partners are celebrating a record-breaking National Adoption Weekend that saw 2,339 pets find their forever homes. This tally is the most pets adopted during any National Adoption Weekend in the in-store adoption program’s nearly 20-year history and it seems the power of social media may have played a part in the event’s landmark success.

Prior to its Sept. National Adoption Weekend, PetSmart Charities of Canada launched a new social media campaign centered around the hashtag #PicMe. The hashtag was intended to encourage people to snap a “pic” of an adoptable pet in a PetSmart store near them and share it on their social media channels to help spread the word about local shelter pets in need of a loving home. Those adoptable pets also hoped that someone would “Pic Me” and bring them home during the adoption blitz held at more every PetSmart store across the country. During the campaign, more than 1,600 Instagram posts and 300 tweets featured #PicMe along with adorable pics of adoptable pets from coast to coast. 

“The #PicMe campaign united animal lovers, animal welfare organizations, PetSmart stores and associates and potential pet adopters in a shared mission to help find forever homes for as many shelter pets as possible during a single weekend using social media,” said David Haworth, DVM, Ph.D. and president of PetSmart Charities of Canada. “We’re thankful to everyone who embraced social media as a means of sharing photos of adoptable pets.  That, combined with the hard work of hundreds of humane societies, SPCAs, pet rescues and shelters who work tirelessly to save the lives of homeless pets and get them ready for adoption in PetSmart stores, is what made this event such a great success.”

Every National Adoption Weekend, PetSmart stores also run a pet food and supply drive.  PetSmart shoppers are invited to purchase much needed pet care items that are then donated back to a local animal welfare organization in their community.  This Sept., more than 33,000 items were donated and will soon be delivered to agencies that are helping to rescue, feed and care for homeless pets in the neighborhoods where PetSmart associates live and work.

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